About Velure
Velure is a Melbourne-based, Australian-made brand dedicated to promoting healthier, fuller hair through clean and science-backed formulas.
Our signature product, the Avancée hair serum is designed to nourish the scalp and encourage hair growth, using ingredients that target the root of common hair concerns like thinning, dryness, and damage.
Developed by a team with over 20 years of combined biomedical expertise, our formula is specifically crafted to strengthen hair follicles, improve scalp hydration, and promote thicker, more resilient hair.
With powerful peptides, hydrating hyaluronic acid, and Vitamin B3, the Avancée serum supports hair growth by creating the ideal environment for healthy strands to flourish.
Our Mission
At Velure, we use only clean ingredients that are free of endocrine disruptors, sulfates, parabens and harsh chemicals, with a commitment to providing hair care that’s as effective as it is safe. Our products are 100% cruelty-free and plant-based.
Whether you're looking to stimulate hair growth or simply improve your hair’s overall health, Velure is here to help you achieve your best hair yet.
The Star Player - Velure's Signature Hair Serum
Hyaluronic Acid
The superstar hydrator, diving deep to boost scalp hydration and give your strands the love & nourishment they deserve.
Peptides
Stimulates hair follicles, boost keratin production, & strengthen the hair from the root, promoting healthier, thicker, & more resilient growth.
Vitamin B3
Enhances scalp circulation, strengthens hair follicles, and supports healthy hair growth.
Vitamin B5
Adds moisture, strengthens hair, and reduces breakage for smoother, shinier hair.
Caffeine
Stimulates blood circulation in the scalp, promoting healthy hair growth, and strengthens hair roots.
Aloe Vera
Soothes and nourishes the scalp while hydrating and protecting the hair.